1997 Think Different.

  
  這是未受重視的視訊，轉至TechCrunch，顯示1997年夏天Steve Jobs搬師回朝蘋果時推出
"Think Different"時的演講。
  在小小的會議室內的演講，Steve Jobs說明簡單口號的慨念。
  "This is a very complicated world. This is a very noisy world, and we're not going to get a chance-...to get people to remember much about us. No company is. An so we have to be really clear on what we want them to know about us."
  "Some of them are living, some are not. But the ones that aren't---you know that if they ever used a computer, it would have been Mac."
 (引言來至cnet轉至AllThings Digital)
   Jobs提到廣告的重點就是秀出你的不同！茫茫網海中才有人會注意到你！當然也不忘廣告一下，這些廣告中的大師們，若活著的，一定會用Mac！
  Think Different一推出就震撼人心，感動很多人，至少是老人。當時老人家中和筆電都貼滿Think Different的標誌，甚至於還買了襯衫。
  蘋果委託TBWA設計推出的Think Different口號曾在5年內一直出現於電視和海報中。
  "People who think they are crazy enough to change the world, are the ones who actually do." " (一開始) 認為可改變世界的瘋子，就是(最後) 真正改變世界的人。"
  以現在來看13年前的Steve Jobs，他自己就是Think Different. 的最佳寫實。當年以修正後的股票而言，蘋果只值4塊美金，13年後現在是240塊美金。
  幾年後老人因為Think Different.離開多年工作的公司，以老邁的年紀重新出發。現在活的很愉快！沒有Think Different.也沒有"老人與蘋果"！