團隊合作是蘋果成功的要件：團隊合作是創新的首要

Tim Cook接受NBC的訪問，提出為何Scott Forstall和John Browett得下場的原因：

“你指出蘋果公司管理高層最近的改變化，關鍵是因為我深信，“團隊合作是創新的首要”。我不是現在才相信，這一直是我的信念。這也是蘋果的核心信念，也是Steve Jobs很深信的 ....所以這改變，不是沒有合作的合作的問題。在蘋果公司，本來已有很大的合作水平，但這是一個要達到另外一個更高層次合作的問題......所以蘋果如何繼續這樣做，並持續達到一個更高的水平？你必須有一個“A+”的合作水準。所以這樣的改變，是我們得以將合作提升到另一個新的水平的必要步驟。我們所有的工作服務都在同一地方，而運行這些工作服務的人全都是具有令人難以置信的技能，過去也有令人難以置信的歷史記錄，所以我相信將來一定會做出奇妙的事務。
The key in the change that you’re referencing is my deep belief that collaboration is essential for innovation—and I didn’t just start believing that. I’ve always believed that. It’s always been a core belief at Apple. Steve very deeply believed this…. So the changes—it’s not a matter of going from no collaboration to collaboration. We have an enormous level of collaboration in Apple, but it’s a matter of taking it to another level…. So how do we keep doing that and keep taking it to an even higher level? You have to be an A-plus at collaboration. And so the changes that we made get us to a whole new level of collaboration. We’ve got services all in one place, and the guy that’s running that has incredible skills in services, has an incredible track record, and I’m confident will do fantastic things.”

老人：所以“團隊、團隊、還是團隊”！但還是需要有領導者！