蘋果執行長Tim Cook公開道歉蘋果地圖問題

蘋果執行長Tim Cook公開道歉蘋果地圖問題，原文如下：
“To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple's CEO”。

文中承認蘋果為了推出讓地圖有新功能，如turn-by-turn directions、voice integration、Flyover 、vector-based maps、等須推出新地圖軟體，但可惜沒能達到預期和讓用戶失望。並保證蘋果會持續改進直到地圖完美。

“蘋果公司，一向很努力生產世界一流的產品，提供最佳的體驗給我們的客戶。隨著上週推出我們的新地圖，但可惜我們沒能達到此承諾。對此，我們感到非常沮喪和十萬分對不起我們的客戶，我們將盡所有能力使地圖更好。

這是我們推出的第一個iOS版本的地圖。隨著時間的推移，我們希望為我們的客戶提供更優質的地圖，包括隨時轉向服務，語音導航服務，Flyover俯視地圖、和向量地圖，等功能。為了做到這一點，我們必須由無到有，創建一個新版本的地圖。

隨著一天一天越來越多的參加者，目前已經有超過1億部iOS裝置在使用新的蘋果地圖。僅在過去的一周，新地圖的iOS用戶已經有近5億個地點搜索。隨者愈來愈多的客戶使用我們的地圖，地圖會更好的，我們非常感謝收到的所有的反饋。

雖然我們改進地圖，但你可以嘗試由App Store下載地圖應用程序的替代品，像Bing、MapQuest、Waze、或由Google或是Nokia的網站地圖程式在主屏幕上創建一個圖標 (*注，方法見“把Google Map地圖放入iPhone iOS 6”)。

我們所做的一切，蘋果的目的，是使我們的產品達到世界上最好的。我們知道你對我們的期望，我們將繼續馬不停蹄地工作，直到蘋果地圖能不辜負令人難以置信的高標準。”

iPad佔平板網路流量98.1%，行動裝置流量54.5%

平板上網幾乎都是iPad的天下，這已不是新聞了。只是各家的報導其百分比都一樣高的嚇人。
Onswipe，一家專為廠商把網頁改為觸控界面的公司，在9月13日到20日一星期中，在1200個網站的分析，發現iPad佔網頁流量的98.1%，一星期就有2950萬的流量。
其他三星平板佔1.53%，亞馬遜Fire佔0.11%，華碩佔0.06％。
iPad也佔所有行動流量的54.5%！
iPad在網上瀏覽的時間也比iPhone多出56.9%。

但以系統來分析，蘋果iOS只佔 75.12%，Android佔22.3%，其他2.5%。
難怪Tim Cook在介紹iPhone 5時提出的iPad數據，iPad市佔率是68%，佔全部平板網路流量的91%，見“蘋果iPhone 5發表會上的官方數據”，讓他懷疑買其他平板的人，他的Android平板都放在哪裡去？

向瘋狂者致敬：1997年9月28日“Think Different.”生日，Here' to the Crazy One

1997年九月28日“Think Different.”生日。

Here's to the Crazy Ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can't do, is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or, sit in silence and hear a song that hasn't been written?
Or, gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.

“Think Different.” 的原創人到底是誰？目前非常複雜，許多人起來宣稱是他自己所創的，見“Steve Jobs, RIP: Now 4 Different People Claim Credit For Apple's 'Think Different' Ads”。但無論是誰先建議給Steve Jobs，Steve Jobs卻是最早讓 “Think Different.” 一詞公開於市的人。
電視廣告的旁白是由 Richard Dreyfuss 演出。但 Steve Jobs 本人事實上是第一個嘗試廣告旁白的人，但後來未播出！
這是 Steve Jobs 原版：