蘋果教

  1994年義大利小說家Umberto Eco提出蘋果和微軟的戰爭是一個宗教戰爭的理論。他認為蘋果是天主教徒(Catholic)，而微軟是新教徒(Protestant)。
  他說蘋果啟示錄的本質是透過簡單的程式和華麗的圖標。每個人都有權力得救。"It is catechistic: The essence of revelation is dealt with via simple formulae and sumptuous icons. Everyone has a right to salvation."
  相反地微軟的DOS是新教徒，每個人可自由解釋經文。為了使系統正確工作，你必須理解自己的計畫，用戶是在自己封閉孤獨的內心環境中折磨。"It allows free interpretation of scripture. To make the system work you need to interpret the program yourself: The user is closed within the loneliness of his won inner torment."
  所以蘋果生態園區是一個教會？蘋果迷是教徒。Steve Jobs當然是教宗。
  所以有人認為iPhone天線門打不垮蘋果，因為iPhone對蘋果迷而言是神聖的。這可不是隨便說說而已，而是有正式文獻發表的 (見 Alexis Madrigal: The varieties of religious experience: How Apple stays divine、Russell W. Belk: The cult of Macintosh、Skye Jethani: Apple, The new religion?、Heidi Campbell: How the iPhone became divine)。
  所以老人是"蘋果教"內的基本教義學派！是老頑固老頑皮蘋果迷！