Here's to the Crazy Ones.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can't do, is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or, sit in silence and hear a song that hasn't been written?
Or, gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.
“Think Different.” 的原創人到底是誰？目前非常複雜，許多人起來宣稱是他自己所創的，見“Steve Jobs, RIP: Now 4 Different People Claim Credit For Apple's 'Think Different' Ads”。但無論是誰先建議給Steve Jobs，Steve Jobs卻是最早讓 “Think Different.” 一詞公開於市的人。
電視廣告的旁白是由 Richard Dreyfuss 演出。但 Steve Jobs 本人事實上是第一個嘗試廣告旁白的人，但後來未播出！
這是 Steve Jobs 原版：